“KFW Future Days”: A Kick-Off For Change

Agency/Artist: Insglück
© Jens Steingässer; Dawin Meckel; Alex Habermehl
© Jens Steingässer; Dawin Meckel; Alex Habermehl
© Jens Steingässer; Dawin Meckel; Alex Habermehl
© Jens Steingässer; Dawin Meckel; Alex Habermehl
© Jens Steingässer; Dawin Meckel; Alex Habermehl
© Jens Steingässer; Dawin Meckel; Alex Habermehl
Published in: Experience & Event Design 2024/2025 » Click to view all entries Book cover

Description

Transformation and adapting to current challenges are and always have been important for the economy – as well as for KfW. In order to communicate its willingness to change, the bank developed the KfWplus strategy. It comprises four central topics: climate & environment, digitisation & innovation, impact management & mobilisation of private capital and KfW as a top performer. To officially present this agenda, as well as to make it a tangible experience, the bank wanted an event that forged a feeling of togetherness and inspiration among the 5000 employees. For this purpose, insglück developed a concept that was designed to make the guests themselves the drivers of change.

The “KfW Future Days” took place on 14 and 15 June 2023 at the FSV football arena in Frankfurt. A two-day programme was dedicated to the transformation agenda KfWplus with various topics and concrete examples. Many activation points prompted considerations of the content of the projects sponsored by KfW, as well as of one‘s own transformation. It was a mixture of information and activation.

A management convention with over 650 participants was held on the first day. On the second it was for over 5000 KfW employees. It provided interactive workshops, captivating keynotes and informative panels. In total there were 30 partner stands, four themed pavilions, many different KfWplus projects, networking and relaxation zones, as well as over 20 podium discussions.

Details

Agency
Insglück
Client
KfW
Year
2023
Country
Germany
Dramaturgy / Graphics
Insglück Gesellschaft für Markeninszenierung
Direction / Coordination
Dan Filipas; Ulrike Kuch
Architecture / Design
Björn Rubnikowicz
Technology
Neumann&Müller
Media / Films
Astronaut
Music
Fresh Music Live
Artists / Show acts
Evren Gezer (Moderation); Fresh Music Live (Band, DJ)
Catering
3Mahl3 Event
Construction
Schoko Pro
Others
MEA by Plazz AG (App / Platform); Michael Veidt Federfrei (Process direction)

Categories

Industry
Financial Services
Location
Rented Location, Stadium / Arena
Topic
Emotions, Encounter, Fun, Future, Learning, Talks, Transformation
Type
Employee Event, Festival