The Canadian city of Ottawa did not just want to celebrate the 150th anniversary of the Canadian Confederation in 2017 and promote its new subway. At the same time, the opportunity should be used to present itself as an innovation and creativity-driven city. The extraordinary idea: an interactive multimedia installation in a not yet completed subway station.
Together with Moment Factory, the Ottawa 2017 Bureau developed “Kontinuum”. An underground multimedia experience in which light, video projections, sound and interactive stations melted together. Visitors began their journey in an abandoned cinema where they could create a “personal frequency” of their body as a 3D scan. Then they descended into a futuristic world, that was supposed to stimulate the imagination and all senses.
The key challenge was to develop a viable concept for a “construction site” that was not finished. Especially for this project an interdisciplinary team was put together, which worked closely with the architects and engineers of the construction site.
A large-scale, experience-oriented marketing campaign, that not only demonstrates an openness to creativity, but also extremely open-minded public authorities.
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