"Quiet", restrained and yet interesting and entertaining. This is how Lamy presented himself at the Museum Angewandte Kunst in Frankfurt. An exhibition called "Thinking Tools. Design as a Process - On the Creation of Writing Instruments" addressed two questions: What are the requisites for a convincing design of everyday objects? And how does good product design come about?
Using the example of Lamy pens, the exhibition was designed to illustrate the design process as a complex interaction between designers, product developers, business leaders, and the marketing team. To this end, sketches, models and prototypes from the Lamy archives were first presented, tracing the long path from design to product.
A humorous artistic side received the exhibition through illustrations by Christoph Niemann. His visually expressed statements about the importance of writing instruments for conception and design complemented the Lamy content - as well as three installations designed by him.
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