Launch of the new Lamborghini Urus

Autopresentations and stage shows are usually very similar and surprise in spite of the always spectacular approach rather rare. Even if this multimedia show by Sila Sveta basically pursues the same goal for Lamborghini, it stands out. The clever and effective use of depth and the otherwise rather worn-out kinetic objects creates an extraordinary and exciting overall picture.

According to the agency, the show’s technological innovation was a specially developed software algorithm that calculated the motion of all 56 kinetic triangles. The visual content of the show was so seamlessly connected to the technical part that all the surfaces involved – kinetic objects, concrete pillars and a canvas in the background – provided an impressive, coherent overall picture.

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