Launch of the new Lamborghini Urus
On February 15, 2018, the major premiere of the Lamborghini Urus, the world's first super SUV, took place in Moscow. The vehicle's presentation was designed to be suitably spectacular. The agency Departáment developed a complex stage show with an effeective use of projection mapping, 14 4-K resolution projectors, various multimedia technologies and 56 kinetic objects. In combination with the spatial depth and the consious consideration of perspectives and viewing angles, the result was an exceptional presentation.
The main technological innovation of the stage show was a specially developed software algorithm that calculated the movements of all 56 kinetic triangles. The visual and artistic content was thus combined seamlessly with the technical components so that all the involved surfaces - kinetic objects, concrete columns and a screen in the background - provided an impressiveand atmospheric overall image.