The Kaiserslautern Horticultural Show takes place on a 22-hectare old industrial site that was developed in the year 2000 by a team and then taken over by social services as an integrative horticultural business. The site is a public local recreational area for all the city dwellers. In addition, voluntary helpers and donators make the park a true community project. Donated cacti, a willow church, a skate park, Germany’s largest Lego club and much more make the Kaiserslautern Horticultural Show a very special project – including for the agency onliveline. Its task and its wish were to help to encourage more visitors and locals to lend a helping hand, because recently there had been too few.
For this purpose, the agency developed the campaign #lautergardenstories, in which the stories and faces of the project were presented on social networks and at the same time interwoven with interactive animations in the park. The stories were developed further and continued in theatrical, interactive light and sound presentations. The purpose was for the guests and the stories to become part of the park and for new voluntary helpers to be encouraged to take part. Over 9 days it was attended by 60,000 visitors, 20 percent more than the year before, to experience the light and sound presentation.