E-sports, in particular League of Legends (LOL), have a large fan have a large fan base in China and internationally. Top players and elite teams compete in major tournaments elite teams compete against each other and are accompanied by immense by immense numbers of spectators. TJ Sports, a joint venture between Tencent and the game developer Riot Games, is responsible for LOL's entire e-sports business in China and organizes the tournaments. On their behalf Uniplan as lead agency for a tournament of the Pro League in the spring finals in 2019.
Under the motto "All We Fight For," they designed an event that combined both individual performances and the competitions into an all-day spectacle. The "Summoner," an avatar representing all players in the League of Legends game, was chosen as the spatial highlight. The mechanical statue mimicked certain hand movements and brought the digital person to life. Embedded in a room design inspired by the central color themes of blue - for "ice" - and red - for "fire" - the aim was to demonstrate the intense rivalry and create a surreal experience. In addition to thousands of live spectators, millions of fans followed the tournament on the Internet. Eight popular live streaming platforms broadcast the event and support the presence on a local and global level