Lyreco: Digital Sales Convention in B2B Sales

Fluur
© Screenshot

Description

The Cologne-based office Fluur has developed a B2B interaction platform that can be adapted to different needs. Among other things, it offers video-based customer presentations, interactive tools and interfaces as well as picture-in-picture technology.

For the company Lyreco, this was used to develop a focused digital sales event. A platform with “brand rooms” where products were presented personally by sales people, downloads were offered and questions were answered.

At the same time, alternative meeting possibilities outside the sales business were also considered, for example in an online yoga course.

And last but not least, the platform offered extended added value after the sales event: as a database with all content.

(Editiorial text. Please contact us for change requests.)

Details

Agency
Fluur
Client
Lyreco
Year
2020
Country
Germany

Categories

Industry
Office
Location
Online
Topic
B2B, Digital, Sales
Type
Convention