LYX Festival 2024

New adult literature, which Bastei Lübbe serves with the trademark LYX, was celebrated with a special festival in summer 2024. The first LYX festival was held from 2 to 4 August in Cologne-Gürzenich. More than 4000 visitors took the opportunity to meet authors, audio book speakers and other literature enthusiasts. The event planning and realisation – from the architecture to the technology – was placed in the capable hands of ereignishaus.

The festival was all about communication and interaction. Readings, talks, signings and workshops offered a wide array of insights into the genre. The programme was rounded off with quieter moments provided by a chill-out area with readings through headphones. The LYX party took place on the Saturday evening, serving as a place for encounters and conversations.

The design was orientated towards the LYX brand world. Two themed rooms designed with attention to detail – Icebreaker and Dark Academia – conveyed atmospheric impressions of the worlds of the novels. Photo points, DIY areas, a talk podium and decorative sales areas added varied elements to the festival.

The social media concept of the event was driven in particular by the community, which used the festival for posts, reels and TikTok videos. Book influencers supported the digital dynamics, while DIY stations offered little souvenirs, including bracelets, designed to reinforce the community spirit.