Under the motto “Pearls, Stories and Champagne”, Marc Cain issued invitations to an exclusive fashion soirée at the Mercedes-Benz Fashion Week in Berlin in January 2020. The autumn / winter collections 2020 were presented over the course of an evening salon. The setting spanned from the decade of the “Golden Twenties” to the current 2020s, with a mix of classical elegance and modern interpretations.
Befitting the theme of the evening, the hall was decorated with opulent chandeliers, orchid blossom and table settings with golden details. The models strolled along the curved catwalk meandering between the banquet and bistro tables. Sascha Rotermund guided through the evening as a moderator. “Andrej Hermlin and his Swing Dance Band” provided a musical backdrop, in the style of the event. Following the show, guests were served culinary delights directly at their tables. They were able to reflect on the evening in style and talk in a stimulating atmosphere. The event was broadcast via livestream and ccompanied by the media on the in-house social media channels, as well as the press and influencers.