Marc Cain Fashion Show Fall/Winter 2018

Nowadays
© Various (Owned by Marc Cain)
© Various (Owned by Marc Cain)
© Various (Owned by Marc Cain)

Description

To present the Marc Cain autumn/winter collections 2018, the fashion brand issued invitations to U3 Berlin. The location is an unused underground station right under Potsdamer Platz. The tunnel with its impressive length and special atmosphere became the setting for a reminiscence of the 1980s. Inspired by the legendary “Studio 54” in New York, Marc Cain received their guests under the motto “Members Only”.

Neon tube lights and black light, alongside 80s beats, created a special club atmosphere in the Berlin underground. Graffiti was sprayed on site onto canvases within one and a half days just before the show by Urban Nation artists and placed prominently. The show was opened by Victoria’s Secret Angel Georgia Fowler. Loud color accents and glossy materials, in combination with muted sounds and fluffy manes of curly hair brought the 80s back to life on the catwalk.

Details

Agency
Nowadays
Client
Marc Cain
Year
2018
City
Berlin
Country
Germany
Direction / Coordination / Choreography
Adelinde Knorr
Films
Streampark
Music
Tom Peters
Catering
Dahlmann Catering
Realization
Studio Hamburg
Artists / Show acts
Iconic Talent Management, Modelwerk Modelagentur, Mu Model Management, Mega Model Service, Spin Model Management, Seeds Management, Munich Models

Categories

Industry
Fashion & Accessories
Location
Rented Location
Topic
Eventdesign Yearbook 2019/20, Scenography, VIP
Type
Fashion Show