Marc Cain Fashion Show Berlin Potsdam: Spring / Summer 2025

On 2 July 2024, Marc Cain transformed the colonnades at the New Palace in Sanssouci Park into an impressive stage for the presentation of the spring/summer collection 2025. The show was staged as an immersive experience under the motto “Pure Radiance” as part of the Fashion Week Berlin – from the historical backdrop to the atmospheric music and the glamorous looks.

The guests entered the site through the monumental triumphal gate and were seated along the colonnades with a view towards the New Palace. The models glided down the catwalk that was over 100 metres long, accompanied by a modern interpretation of classical music. The event followed a dramaturgic structure that ranged from soft tones and pastel colours to opulent glamour looks with sequins and blossom prints.

After the show, the event shifted to the ostentatious New Chambers, where the after-show party was continued in illustrious surroundings. The open-air staging outside of Berlin posed organisational challenges. The logistics required precise planning in order to transport guests without any hitches between Berlin and Potsdam. Furthermore, the weather played an unpredictable role.

A targeted cross-media strategy and the presence of VIPs and influencers, including the Hollywood actress Kelly Rutherford and the actress Jessica Madsen, who gained fame in the successful Netflix series “Bridgerton”, made the event an internationally notable event, as an extravagant experience of Marc Cain’s brand world.