Mercedes-Benz Press Test Drive EQE SUV

For the test drive of the electric SUV Mercedes-Benz EQE, team x designed a product experience intended to comprehensively embody sustainability and flexibility. According to the motto “Reconnect with the elements”, Portugal with its variety of landscapes and culture was chosen as a destination for the media event.

An ideal location by the Atlantic was found with the Oceanic Lounge, which Mercedes-Benz Portugal launched with the local surf community and various initiatives. It offers educational programmes on the subject of water and marine protection, sailing courses, as well as organised beach and sea cleaning campaigns. On the occasion of the event, artworks made of collected beach refuse were exhibited in the lounge and presented to the media guests. Those who wanted could participate in a sailing trip with dolphin watching.

Sustainability features ran through the whole programme: from lunch at the Quinta de Abelheira organic farm to sustainable surfing with the professional and brand ambassador Garrett McNamara to the Save the Waves Coalition. An exhibition at the Aethos Hotel Ericeira presented the sustainability strategy Ambition 2039 with digital and physical exhibits made of sustainable materials. A miniature landscape showed the IONITY loading infrastructure.