Mercedes Platz Opening Ceremony

Flora & Faunavisions
© Flora & Faunavision
© Flora & Faunavision

Description

In accordance with the growing interest of many brands in reaching the public better, more transparently and more approachably, the number of public marketing events is also increasing. One would like to offer the people entertainment, but especially identity-forging events in the interest of the companies. In this context, even new streets or squares receive elaborate public opening inaugurations. Such as Mercedes Platz and its newly created leisure quarter in Berlin-Friedrichshain.

For the opening ceremony, flora&faunavisions was appointed to design an impressive audiovisual experience. The result was a 15-minute multimedia show that guided the visitors through a day in the life of the city and the newly opened Mercedes Platz. For this purpose, the agency used all architectural integrated media, as well as complementary lighting and video technology. A façade mapping, LED panels and towers, water fountains and live show elements were part of the public event. Fireworks formed the evening finale.

Details

Agency
Flora & Faunavisions
Client
AEG – Anschutz Entertainment Group
Year
2018
City
Berlin
Country
Germany
Lighting
Chris Moylan
Music
Jan Weigel

Categories

Industry
Entertainment & Art, Real Estate
Location
Open-Air
Topic
Architecture, Eventdesign Yearbook 2019/20, Light, Mapping, Music, Opening
Type
Multimedia Installation, Public Experience, Public Relations Event