In accordance with the growing interest of many brands in reaching the public better, more transparently and more approachably, the number of public marketing events is also increasing. One would like to offer the people entertainment, but especially identity-forging events in the interest of the companies. In this context, even new streets or squares receive elaborate public opening inaugurations. Such as Mercedes Platz and its newly created leisure quarter in Berlin-Friedrichshain.
For the opening ceremony, flora&faunavisions was appointed to design an impressive audiovisual experience. The result was a 15-minute multimedia show that guided the visitors through a day in the life of the city and the newly opened Mercedes Platz. For this purpose, the agency used all architectural integrated media, as well as complementary lighting and video technology. A façade mapping, LED panels and towers, water fountains and live show elements were part of the public event. Fireworks formed the evening finale.