Miele Launch Event 2017: The Dialog Oven

Dreinull
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský
© Michal Adamovský

Description

Cooking in ice.
A strand of salmon, piping hot on one end, and deliciously icy at the other.
Veal fillet in a beeswax coating.

Miele invented something weird and wonderful. DREINULL helped them get 500 influencers and customers’ heads from all over the world around this revolutionary new tool – the Dialog oven – for discerning chefs, with a luscious hands-on presentation in a unique piece of staged architecture, over 4 days right before IFA 2017 in Berlin.

Details

Agency
Dreinull
Client
Miele
Year
2017
City
Berlin
Country
Germany

Categories

Industry
Electronics & Technology, Furniture & Kitchen
Location
Rented Location
Participants
201-500
Topic
Architecture, Encounter, Influencer, Innovation, Networking
Type
Brand Activation, Brand Experience, Promotion, Public Relations Event, Spatial Installation