Most Dangerous Street – Campaign & Installation

Chicago is one of the U.S. cities with the highest rate of gun violence. Nearly 40 people are shot there every week. But how do you highlight this problem so that people and policymakers finally act? The Illinois Council Against Handgun Violence (ICHV) partnered with the FCB Chicago agency to develop a moving and immersive installation in a Chicago alley: the "Most Dangerous Street."

The interactive installation visualized the consequences of gun violence and told real stories that are otherwise just a number in statistics. 38 intersecting laser beams represented 38 residents who were victims of gun violence. Once visitors passed through the beams, details about the victim, including age, gender, and date and time of the incident were projected onto the alley wall. Staggering statistics about gun violence, as well as audio clips featuring family members, supplemented the content.

The central goal was to draw emotional attention to an important issue - to increase social pressure to finally take action against gun violence.

(Editiorial text and project. Please contact us for change requests.)