“Museum of Feelings”: Brand Experience

The "Museum of Feelings" was an interactive, temporary space for a room scenting product. Visitors were invited to discover the world of feelings interactively.

Various installations on site invited visitors to touch, play, smell, see and feel. Various stimuli such as colors and scents were intended to trigger certain emotions in people. Supplementary data such as weather, traffic volume and social media moods were incorporated into the installations. In the end, biometric data was used to create an "emotional selfie" and select an individual room fragrance.

The building's facade also reflected the city's feelings. An algorithm interpreted the moods in Manhattan and responded with changing colors. Thus, the building shone in a vivid, colorful flood of colors. Especially in the dark months of November and December 2015, when the Museum of Feelings in New York was open, this created a particularly effective effect.

(Editiorial text and project. Please contact us for change requests.)