Especially in COVID-19 times, when events were nearly impossible, Vredestein wanted to keep in touch with its customers. So the agency BART teamed up with a digital agency and created a virtual design museum.
The virtual museum is hidden in the tyre and acts as the canvas for the launch of the new visual identity, the hall of fame of testwinners and the birth of a new product. On June 15, guests from around the world virtually visited the museum and a world shaped by design.
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