OBI at “Wohnen & Interieur Vienna 2019” – “Create by OBI!”

Framework

Description

After a successful 2018 appearance, OBI presented itself again at the 2019 WOHNEN & INTERIEUR in Vienna. By now everyone knows: OBI makes it possible! – with DIY products for DIY beginners or experts.

For OBI’s promise we created a simple picture. The DIY box. Full of ideas and everything you need to do it yourself. Visitors produced their very own small pieces of furniture on site and proudly presented them on social media under #deinoriginal (youroriginal).

Hear, hear! The idea was not only well received by the public, but also by the jury. GOLD at BrandEx 2020 in the category Architecture, Best Stand S.

Details

Agency
Framework
Client
Obi
Year
2019
City
Vienna
Country
Austria

Categories

Industry
Retail
Location
Fair Hall
Topic
DIY, Interactive, Social Media
Type
Booth, Brand Experience