Opening Ceremony APM Terminals Maasvlakte II
On the occasion of the opening of the new freight terminal APM Maasvlakte II in Rotterdam, the agency BIND conceived and realized a surprising opening show with direct reference to the occasion and context.
After the guests were seated in a darkened hall on a ship and the opening speeches were over, the curtain fell on the show - directly in the new freight terminal.
The central element of the production was the staff as well as the existing equipment. The guests saw a choreography of containers, specialized cranes and 16 huge video screens.
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