Pepsi MAX: Unbelievable Bus Shelter

BBDO, OMD, Talon

Description

A wonderfully surprising promotion and advertising campaign by AMV BBDO and Pepsi MAX at a bus shelter. With the help of augmented reality, a supposed billboard gave passers-by an unexpected experience.

(Editiorial text and project. Please contact us for change requests.)

Details

Agencies
BBDO
OMD
Talon
Client
PepsiCo
Year
2015
Country
United Kingdom
Production
Grand Visual

Categories

Industry
Food & Beverage
Location
Open-Air, Public Space
Topic
Clever, Emotions, Fun
Type
Augmented Reality, Brand Experience, Promotion, Public Experience