Perwoll x Thriftpark: Upcycling Promotion

As a well-known detergent product, where and how does one reach not only established households but also young adults? People who are interested in the longevity of their clothes alongside mere effective cleanliness? What STAGG&FRENDS thought of for Perwoll was a presence at the Thriftpark Festival geared towards upcycling.

The Thriftpark is far more than just a flea market – it is a lifestyle platform where people who are enthusiastic about the treasures of the past come together, where vegan street food, workshops, live music and a trends market meet.

The brand made use of what a conventional flea market is typically overflowing with – discarded items of clothing – and showed how Perwoll revives them. The participatory format therefore offered participants an interactive upcycling experience based on the newly created second-hand fashion. It generated sufficient content for the cooperating influencers to also reach the target group digitally.

The stand at the Thriftpark is understood as a kickoff for further events and will be used again in future. The particular choice of resources and the targeted reuse are intended to have a high recognition value and to underline the company’s commitment to sustainability.