PETA – AI Driven Immersive Experience

Demodern has realised a virtual experience for PETA that aims to help people develop more empathy for animal rights. The AI-controlled simulation aims to use emotional reflection to educate people who are unaware of the consequences of our daily actions for animals.

It is an interactive VR scenario in which aliens hold us humans captive. A conversation with an alien is intended to open our eyes, question many things that we have taken for granted – and ultimately decide on our freedom.