“PlaCard”: Interactive Donation Billboard

A donation billboard that not only makes it easy to donate with a credit card, it also rewards the donor with the good feeling of having done something: The "PlaCard" from Misereor and Kolle Rebbe.

If you swipe your credit card through the reading slot integrated in the digital billboard, you donate two euros to Misereor with just one simple hand movement. At the same time, the card is used to cut the shackled hands of a Filipino prison child, for example. Or you secure the daily bread of a family in Peru by cutting a slice of bread from a loaf.