Between October and December 2020, the “Porsche Taycan Space” designed by VOK DAMS toured through various Chinese cities. The pop-up product presentation invited the public and VIPs in Jinan, Hangzhou and Chengdu to get to know the first fully electric Porsche. The aim was for the visitors to experience the fascination of the electric sports car in a personal environment, with a modern, open interior design and a stylish media presentation.
The car could be explored both physically and digitally: due to the possibility of configuring the interior and exterior according to personal preferences, each guest could be presented with a quite individual Porsche Taycan. The speed module and the racing simulator demonstrated the driving performance – and not least the sound of the first fully electric sports car by Porsche. Upon entering the room, the guests were able to design their own Taycan Space background and leave their personal handwritten signature. These individually created images could be shared throughout China including through WeChat.