The world premiere of the Porsche Taycan was not only to be the presentation of a new vehicle, but also to symbolize a change in the Group. To emphasize this, the world premiere took place simultaneously on 3 continents – the most important markets.
The set-ups – at Niagara Falls in Canada, the airport in Neuhardenberg near Berlin and a beach on Pingtan Island in China – created three Big Pictures in front of renewable energies at once.
At the end of the show, the cube opened and the Taycan was presented in front of the impressive backdrops. A livestream connected all three events for online viewers.
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