Porsche Taycan World Premiere 2019

Architects Company, Planwerkstatt, Pure Perfection
© Screenshot
© Screenshot
© Screenshot

Description

The world premiere of the Porsche Taycan was not only to be the presentation of a new vehicle, but also to symbolize a change in the Group. To emphasize this, the world premiere took place simultaneously on 3 continents – the most important markets.

The set-ups – at Niagara Falls in Canada, the airport in Neuhardenberg near Berlin and a beach on Pingtan Island in China – created three Big Pictures in front of renewable energies at once.

At the end of the show, the cube opened and the Taycan was presented in front of the impressive backdrops. A livestream connected all three events for online viewers.

Translated with www.DeepL.com/Translator (free version)

Details

Agencies
Architects Company
Planwerkstatt
Pure Perfection
Client
Porsche
Year
2019
Country
Canada, China, Germany
Partner
Macom NIYU
Partner
M. Regie
Partner
congaz Visual Media Company
Partner
Optikalusion
Partner
Volker Weicker

Categories

Industry
Automotive
Location
Open-Air, Pop-Up
Topic
Electrification, Scenography, Sustainability
Type
Brand Activation, Public Relations Event