World Premiere of the New Mercedes V-Class

M Box, Oliver Schrott Kommunikation
© Screenshot

Description

For the world premiere of the new Mercedes V-Class, OSK and M Box implemented a show production with projection mapping and real time tracking. A 20 meter long rear projection wall and 20 mobile stage elements served as projection surface. The mobile walls, cuboids and tetrahedrons were combined by dancers into ever new settings. In order to play on the almost constantly moving projection surfaces in a targeted manner, they were tracked in real time using an optical system.

In terms of content, the core themes of "Business Shuttle", "Families" and "Leisure/Sport Van" had to be staged in a dynamic and exciting way before the new vehicles arrived on stage as the highlight.

(Editiorial text and project. Please contact us for change requests.)

Details

Agencies
M Box
Oliver Schrott Kommunikation
Client
Mercedes-Benz
Year
2014
City
Munich
Country
Germany

Categories

Industry
Automotive Industry
Location
Rented Location
Topic
Choreography, Kinetics, Mapping, Modular, Scenography
Type
Brand Activation, Live Performance, Multimedia Installation, Public Relations Event, Stage Show