Premiere of the Porsche Panamera 2016

How do you create the show and stage design when the location is very long and narrow? Pure Perfection shows a clever solution at the product launch event of the Porsche Panamera.

Instead of going wide with the stage design, as is often the case, the agency made use of the unusual depth of the space. Stage design and show took place in different depths of the room. Sometimes further forward, sometimes further back. Central components were different, flexible surfaces and projection levels. "By means of movable projection surfaces, curtains, short-term conversions and altered walkways, new stage sets could be created again and again. [...] One [...] highlight, in addition to 8 rollable projection surfaces and 2 large-format screens, were 4 portable screens tracked by infrared technology, which created a very unique dynamic."

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