Promotion Event “Craftsman Games”

With 37,000 trainee places vacant germany-wide, the vocational trades are concerned about their image – especially among young people. However, a traditional information event is scarcely the solution for sparking enthusiasm for vocational professions. The District Trades Association (KHW) Ravensburg was also aware of this and got together with students of the trade fair, congress and event management course at DHBW Ravensburg. A team of six students developed a concept designed to appeal in a targeted manner to young people with playful and emotionally charged elements, whilst also incorporating parents and teachers: the Craftsman Games.

In reference to the “Hunger Games” from the eponymous film and fiction series, teams of 8th grade pupils passed through various stations where they had to compete against each other. The tasks to be mastered represented the various guilds. For example, the Ravensburg electricity guild presented the trade in the area of a segway course. Speed dating with apprentices as well as an exhibition with guild stands offered additional information options for pupils and parents. Alongside this, the two-day event included a presentation, show acts and catering. At the premiere, several hundred pupils thus competed for trophies and money prizes for the class fund. A sequel to the trade games is already planned.