Promotion Campaign: The Anti-Stress Kitten Therapy

Time pressure at work, stress during leisure time, city noise, private problems... There are more than enough reasons and triggers for stress today. But how can you relax and come down?

A joint online and promotional campaign by the cat litter manufacturer Tidy Cat and the agency Soulpancake had an extraordinary therapy idea. Cute, small, fluffy, playful...ohhh...kittens!

At the end of the video, there were other virtual "therapy offers" at the time, as well as content under the hashtag #KittenTherapy.

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