Promotion: “UNBREAK – take a closer look & break through domestic violence”

Achtung Mary, Thjnk

Description

Domestic violence affects every fourth woman - regardless of age or social class. But only very few dare to talk about it. The topic is a taboo. To raise awareness and offer support, Terre des Femmes, together with the agencies Thjnk and Achtung Mary, have initiated a public campaign: "Unbreak".

What looked like vandalism at first glance turned out to be a glass artwork by Simon Berger. It was exhibited at Munich's Wedekind Platz in December 2020. Those who looked closely and discovered it were able to learn more with the help of an app. The motif came to life and told the personal story of the woman behind the artwork.

(Editiorial text and project. Please contact us for change requests.)

Details

Agencies
Achtung Mary
Thjnk
Artist
Simon Berger
Client
Terre des Femmes
Year
2020
City
Munich
Country
Germany

Categories

Industry
Public Sector & NGO
Location
Public Space
Topic
Art, Digital, Emotions, Social Issues
Type
App, Augmented Reality, Culture & Art, Promotion