Rauch Möbel: Interactive Brand Room

Re-branding is always a complex matter and companies are well-advised to involve all stakeholders in the process at an early stage. Instead of frontal presentation and faits accompli, the internationally active furniture manufacturer Rauch therefore relies on a multilingual interactive experience.

Suppliers, customers, and employees explore the background and outlook on the new brand landscape independently, multimedia-based and interactively. The technology mix of interactive audiovisual media, augmented reality, Web AR and web technologies is a clear success.