Rauch Möbel: Interactive Brand Room

Fluur, MSCN
© Fluur
© Fluur

Description

Re-branding is always a complex matter and companies are well-advised to involve all stakeholders in the process at an early stage. Instead of frontal presentation and faits accompli, the internationally active furniture manufacturer Rauch therefore relies on a multilingual interactive experience.

Suppliers, customers, and employees explore the background and outlook on the new brand landscape independently, multimedia-based and interactively. The technology mix of interactive audiovisual media, augmented reality, Web AR and web technologies is a clear success.

Details

Agencies
Fluur
MSCN
Client
Rauch Möbel
Year
2019
City
Freudenberg
Country
Germany

Categories

Industry
Furniture & Kitchen
Location
Headquater
Topic
Interactive, Technology
Type
Brand Experience, Multimedia Installation, Showroom