“Rolling Foams by Ravak”: A dream made of foam

With a surprising concept, RAVAK transformed a classic product presentation into a sensational trade fair design: over 800 snow-white balloons—in the shape of a “foam avalanche”—staged bathroom products in the midst of an abstract dream world. The interplay of lightness, form, and material created a special brand experience beyond conventional trade fair logic.

The stand functioned as an open, inviting spatial concept—including a hidden retreat in the “bubble cave.” The entire construction was designed so that it could be set up multiple times with minimal logistical effort.