Task & Goals
It was the third festival year for the drugstore chain. But with EAST END it wanted to position itself even bigger in 2019 and inspire festival visitors with a relevant offer. The agency for brand experiences took care of the operative realization and the brand staging on-site. The foremost goal was to reach the young target group and leave a lasting impression.
Idea & Implementation
The festival appearances took place under the motto “Rock’n’Refresh” to further strengthen the brand presence. On an almost 500 sqm large space, EAST END skilfully staged the drugstore with selected, festival-proven products. These were presented in a ROSSMANN store, but visitors at the ROSSMANN festival area could create their very own personal festival look. They got the opportunity to use selected products by themselves or be “refreshed” by professional stylists. Guests were also able to put their creativity to the test by designing colorful bandanas. Other activities included photo boxes and walls. The festival shower provided the ultimate fresh kick. The brand presence was rounded off by an inviting chill area for leisure and relaxation.
The concept around the motto „Rock’n‘Refresh“ provided a successful festival summer for the drugstore chain. The brand and its products could be experienced by visitors while offering them a significant benefit. ROSSMANN rocked its summer festival appearances at Southside, DEICHBRAND and Highfield.