Rube Goldberg Experience
1stAveMachine
Description
Well-made Rube Goldberg machines fascinate us again and again, no matter how many times we have already seen one. That is also the purpose of these entertaining chain reactions: to give us pleasure.
The New York agency 1stAveMachine has designed a Rube Goldberg machine for the Lenovo trade show appearance at the Mobile World Congress 2019 in Barcelona. The special thing is that they have linked digital and analog/physical chain reactions.
In terms of content, the video installation was intended to communicate key topics of the Chinese computer and smartphone manufacturer, including supercomputing, solutions for artificial intelligence, security and 5G.
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