Schaeffler Feier-Abend: Christmas Party

Agency/Artist: Framework, Himalayeah
© Thomas Fischer
© Thomas Fischer
© Thomas Fischer
© Thomas Fischer
© Thomas Fischer
© Thomas Fischer
Published in: Experience & Event Design 2024/2025 » Click to view all entries Book cover

Description

In times in which work is increasingly digital and independent of location, it is all the more important for employees to still feel that they are part of a community. With this premise in mind, Schaeffler Automotive Aftermarket used its Christmas party to bring together all employees from different locations and strengthen their sense of togetherness.

The hall Fredenhagen Halle was transformed into a kind of giant home for this special event, with spaces to explore, participatory events and a lot of opportunities to get to know each other. Himalayeah! and FRAMEWORK designed a big house party for 730 employees from seven branches.

Sustainable rental furniture and creative readymades exuded a cosy and homely charm. The hall was divided into rooms using simple divider elements made of recycled cardboard and furnished with attention to detail. The Schaeffler corporate design was subtly integrated. After all, the interior design was supposed to be not just cosy but also grammable – in order to present themselves as an employer at the same time.

The boss himself was a guide through the house as a host, explaining rooms and (inter)actions. From the living room with board games and the youth room sending 90s vibes to the bathroom with loo karaoke, the house party provided a wide range of possibilities for shared activities and collective fun.

Details

Agencies
Framework
Himalayeah
Client
Schaeffler Automotive Aftermarket
Year
2023
Country
Germany
Dramaturgy
IFAK Institut für angewandte Konzeption
Direction / Coordination
Himalayeah!
Architecture / Design / Construction
Framework
Graphics
Vision Concept Principles Advertising Agency
Lighting / Media
Satis&fy
Films
Cinehype
Music
René Pera
Artists / Show acts
Sebastian Hempfling (Moderation); The Live Society (Cover band)
Decoration
PartyRent
Catering
Kreativ Catering & Events
Others
Gif it to you by hunderteins (Photo booth); Gebert EventBus (Shuttle)

Categories

Industry
Automotive Industry
Location
Rented Location
Topic
Emotions, Encounter, Family, Fun, Networking, Playful, Scenography, Storytelling
Type
Employee Event