SE A University 2023 – Practice. Play. Perform.

For a three-day annual global assurance department conference of Siemens Energy AG, PHOCUS BRAND CONTACT conceived a superordinate sports metaphor as a motto: “Practice. Play. Perform.” This was meant to represent a holistic approach to the personal and professional growth of the participants, encouraging them to actively consider new ideas, find creative solutions and use their (team) skills.

The agency adopted this motto in all facets of live communication – from the content creation and media production to the scenography. Purposefully animated illustrations linked the two worlds of sport and business.

Sporty jersey chic as the dress code of the gala evening, as well as high-quality tricots with event-specific printing instead of diplomas and glass trophies at the internal award show, reflected the idea, as did the programme with a sporty tapas bingo tour through the streets of Madrid and a team evening in an exceptionally charismatic inner-city apartment. Individual pieces of a puzzle thus became a harmonious event experience in the Spanish capital.