“Shaping the future”: Volkswagen Media Event

The mission of this media event for 100 top international journalists was to communicate the Volkswagen Group’s innovative strength, sustainability and diversity. Insglück created a 3-day innovation journey full of information, inspiration and involvement!

The concept took the traditional idea of a corporate communication press event into a brand new dimension – with four key topics, four event modules, and four innovation commercials impressively communicating digital know-how, visions and innovations surrounding “Future Mobility” and reinforcing perceptions of Volkswagen as a modern company.

“Shaping the future” – An innovative format that encouraged a meeting of minds, with inspiring experiences and deep insights that generated high awareness and extensive international media coverage.