“Shaping the future”: Volkswagen Media Event

Insglück
© Volkswagen
© Volkswagen
© Volkswagen
© Volkswagen

Description

The mission of this media event for 100 top international journalists was to communicate the Volkswagen Group’s innovative strength, sustainability and diversity. Insglück created a 3-day innovation journey full of information, inspiration and involvement!

The concept took the traditional idea of a corporate communication press event into a brand new dimension – with four key topics, four event modules, and four innovation commercials impressively communicating digital know-how, visions and innovations surrounding “Future Mobility” and reinforcing perceptions of Volkswagen as a modern company.

“Shaping the future” – An innovative format that encouraged a meeting of minds, with inspiring experiences and deep insights that generated high awareness and extensive international media coverage.

Details

Agency
Insglück
Client
Volkswagen
Year
2018
Country
Germany

Categories

Industry
Automotive Industry
Location
Ship
Participants
51-100
Topic
Future, Learning, Mobility, Sustainability
Type
Brand Activation, Public Relations Event