“Shit Paper” – Promotion against Hatred

Description

Have you ever asked yourself what to do with all the mendacious propaganda and promotional materials from right-wing radical groups and parties? Just throwing it away seemed somehow insufficient and appropriate enough to me. A campaign by the composting toilet provider Goldeimer finds the right answer and use!

They have made a special edition of their toilet paper called “Shit Paper” from collected promotional materials from right-wing radical groups. A toilet paper that was sold under the motto “Hatred is for the ass” and collected donations for CURA, a victim fund for victims of right-wing violence. A good promotion against hatred and agitation!

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Details

Client
Goldeimer
Year
2017
Country
Germany

Categories

Industry
Bathroom & Sanitary
Location
Public Space
Topic
Clever, Social Issues, Sustainability
Type
Guerilla Marketing, Promotion