“Shop like a Jedi”: Star Wars & Carrefour Promotion
The film release of the seventh Star Wars episode was the talk of the town at the end of 2015 - especially in supermarkets. All of them offered some kind of products and specials related to the film. Carrefour wanted to set itself apart and came up with a truly powerful idea with Publicis Romania: Shop like a Jedi!
The supermarket allowed its customers to do their shopping like a Jedi, with the help of "The Force"! An outstretched arm, a concentrated look and the detergent floated into the shopping basket. At least in front of a large screen and with the help of Kinect technology.
Of course, you could buy Star Wars merchandise, but you could also buy everyday things. A technically quite simple, but thematically absolutely suitable and funny promotion idea. After we all have tried the pose often enough in vain, finally it worked!
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