“Shop like a Jedi”: Star Wars & Carrefour Promotion
Description
The film release of the seventh Star Wars episode was the talk of the town at the end of 2015 - especially in supermarkets. All of them offered some kind of products and specials related to the film. Carrefour wanted to set itself apart and came up with a truly powerful idea with Publicis Romania: Shop like a Jedi!
The supermarket allowed its customers to do their shopping like a Jedi, with the help of "The Force"! An outstretched arm, a concentrated look and the detergent floated into the shopping basket. At least in front of a large screen and with the help of Kinect technology.
Of course, you could buy Star Wars merchandise, but you could also buy everyday things. A technically quite simple, but thematically absolutely suitable and funny promotion idea. After we all have tried the pose often enough in vain, finally it worked!
(Editiorial text and project. Please contact us for change requests.)