Global warming, global injustice, the fight for equal rights: In the year 2020, the future appeared more uncertain than ever. In this crisis year, the Frankfurt Book Fair wanted to show the potential of the “principle of hope” and send “signals of hope” – not only to the fields of culture and literature stifled by the corona crisis but also to the whole world. With this aim in mind, a digital podium event was developed with fischerAppelt, giving prominent personalities from society and literature a platform for presenting perspectives and formulating solutions.
The first digital and international event of the Frankfurt Book Fair was thus created in accordance with the key idea of “signals of hope”. It was a corona-resistant concept and at the same time a special edition for the Book Fair 2020. The programme content was respectful and international with well thought out variety.
In their choice of design, the agency drew on a communication method that also serves the safety of human life and communication over long distances: the international signal alphabet. This resulted in a distinctive and playful pictorial language that presented the varied programme consistently and strikingly – and could be taken up and spread by influencers.