Social Soul – Your Twitter Stream as Digital Installation

MKG
© Screenshot

Description

Social Soul is an immersive, digital installation. It deals with the question: “How does it feel to be in another social media stream?”. The aim was to translate a Twitter stream into a large, accessible structure and make it tangible as a 360-degree stream of monitors, mirrors and sound. At the same time, it served as a matchmaking tool at the TED2014 conference to bring participants into contact with one another via their social media streams.

The installation begins with the stream of the person entering the installation. In the next step, an algorithm picks up streams from other participants and searches for an individual “Twitter soulmate”. After exiting the installation, both conference participants receive a tweet that is intended to encourage them to meet and exchange ideas offline.

The accompanying sound is a mixture of generative sounds and music composed live.

This experience was developed by the artists Lauren McCarthy and Kyle McDonald in collaboration with the MKG agency for Delta Air Lines at TED2014.

(Editiorial text. Please contact us for change requests.)

Details

Agency
MKG
Artists
Kyle McDonald
Lauren McCarthy
Client
Delta Air Lines
Year
2014
City
Vancouver
Country
Canada

Categories

Industry
Transportation & Mobility
Location
Rented Location
Topic
360°, Digital, Encounter, Networking, Social Media, Technology
Type
Interactive Installation, Multimedia Installation