Strassenland – “CREATE! by OBI”

Framework

Description

What do CREATE! by OBI and STRASSENLAND 2019 have in common? Both are new formats from 2019 and are convinced that DIY is not just a trend, but a deliberate, sustainable decision.

CREATE! by OBI used the future-oriented festival for sustainable urban coexistence as a platform to present itself for the first time and to promote the grand store opening in Cologne.

To get into the DIY mood, the participants built keyrings out of wood and cord on site and shared their ideas for neighbourhood makeovers with OBI. The number of visitors and the interest were huge. So watch out! – DIY is addictive.

Details

Agency
Framework
Client
Obi
Year
2019
City
Cologne
Country
Germany

Categories

Industry
Retail
Location
Festival, Open-Air, Public Space
Topic
DIY, Interactive, Opening, Sustainability
Type
Brand Experience, Promotion