For the splendid New York location 25 Broadway, Moment Factory created a bombastic multimedia experience of 360-degree projections, interactive visuals, light staging, scenography and immersive sound. The matching title: SuperReal - The Immersive Experience of your digital Dreams.
While the historic building usually hosts sumptuous private events, Moment Factory wanted to create something that enchanted the general public and created a collective sense of awe and wonder. The 12,000 square feet of lush Neo-Renaiassance interior design, a mirrored floor, and a 9-meter-high vaulted ceiling have become a venue for digital staging technology. SuperReal takes visitors on a 45-minute journey through various virtual worlds that, according to Moment Factory, are "nonsensical, terrific and fascinating". They could be right.
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