SuperReal: The Immersive Experience of your digital Dreams

Moment Factory
© Screenshot

Description

For the splendid New York location 25 Broadway, Moment Factory created a bombastic multimedia experience of 360-degree projections, interactive visuals, light staging, scenography and immersive sound. The matching title: SuperReal – The Immersive Experience of your digital Dreams.

While the historic building usually hosts sumptuous private events, Moment Factory wanted to create something that enchanted the general public and created a collective sense of awe and wonder. The 12,000 square feet of lush Neo-Renaiassance interior design, a mirrored floor, and a 9-meter-high vaulted ceiling have become a venue for digital staging technology. SuperReal takes visitors on a 45-minute journey through various virtual worlds that, according to Moment Factory, are “nonsensical, terrific and fascinating”. They could be right.

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Details

Agency
Moment Factory
Client
Cipriani 25 Broadway
Year
2019
City
New York
Country
USA

Categories

Industry
Gastronomy & Hotel Sector
Location
In-house
Topic
Extraordinary Experience, Immersive, Light, Mapping, Technology
Type
Multimedia Installation, Public Experience