Swarovski Crystal Worlds “Lichtfestival 2018”

StudioNow
© Swarovski Tourism Services GmbH
© Swarovski Tourism Services GmbH
© Swarovski Tourism Services GmbH

Description

The Swarovski Crystal Worlds succeeded in creating a special attraction amidst the Tyrolean mountain landscape. The world of experience conceived by André Heller consists largely of a park and an art museum designed to amaze and enthral visitors. In January and February 2018, the attractiveness and renown of the Crystal Worlds were to be increased even further by means of a new feature for a limited period. This resulted in the idea of a light festival that set a surprising new scene for the existing park landscape with light and sound.

Studionow developed a concept that built on the original and told of a magical world. The content told the story of the giant, the central figure of the Crystal Worlds, who dreams of his world travels and adventures. Each act of the show was one of these crazy, lively and dramatic dreams with talking animals, magic eyes, giants and dwarves, unicorns, witches, clowns and medicine men. International light, media and sound artists created a spectacular audiovisual show for this. The existing park elements were extended by means of dramatic, narrative and multimedia components designed to create a wonderworld in which dream and reality become one. As a highlight, an over 100-feet-high ferris wheel illuminated by 400,000 LED lights was installed and incorporated into the setting.

Details

Agency
StudioNow
Client
Swarovski Crystal Worlds
Year
2018
City
Wattens
Country
Austria
Direction / Coordination
Onliveline
Lighting
Björn Herrmann Lichtdesign
Music
Matz Flores, 360° Sound Design Hansjörg Wenzel
Others
PRG

Categories

Industry
Fashion & Accessories
Location
In-house
Topic
Art, Emotions, Eventdesign Yearbook 2019/20, Extraordinary Experience, Light, Luxury, Scenography
Type
Brand Experience, Multimedia Installation, Public Experience