“The 2 Euro T-Shirt”: A Social Experiment

For a social experiment, Fashion Revolution and BBDO Germany set up a glowing vending machine on Alexanderplatz in Berlin. In it, T-shirts were offered for 2 euros.

The NGO wanted to test whether people would still buy them if they saw the conditions under which they were produced. Eight out of ten shoppers decided to donate 2 euros and not buy the T-shirt.

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