The Open House – VW at Goodwood Festival 2019

The Goodwood Festival of Speed hails itself as the largest car garden party in the world, celebrating speed and a love of automobiles. The event draws over 180,000 motoring enthusiasts to the south of England every year. Volkswagen used this framework in 2019 to present itself as an open and progressive brand with its new electric models. Mutabor developed “The Open House” with this goal in mind: a pavilion open on all sides that explicitly invited all festival visitors to participate. Instead of exclusivity, shared activities were encouraged.

Inside there were the ID family for electromobility in everyday life, the R models for speed freaks and a kids’ area. Apart from a deep insight into the new technology, photogenic and playful elements such as a swing and slide provided ideal settings for social media postings. In addition, a roof terrace afforded a perfect view out over the Goodwood race. The ID.3 as embodiment of Volkswagen's new e-offensive and the ID.R as the course record holder in its class formed the centrepiece in terms of architecture and content.