“The Out-Of-Office Office” Campaign

Rethink

Description

After a long time of Covid-19 pandemic and home office, we can all use a change of location. Coors Light, a Canadian beer brand, wanted to make just that possible: a corona-compliant home office in the middle of nature, with an extraordinary panorama and holiday feeling. They made Video Conference Backgrounds become reality.

Fully equipped with high-speed Wi-Fi, office supplies, heat, and of course an ice cold Coors Light for when the day is done.

Through a campaign microsite, people could apply to finally get out and work in this extraordinary home office.

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
Rethink
Client
Coors Light
Year
2020
Country
Canada

Categories

Industry
Food & Beverage
Location
Pop-Up
Topic
Analog, Emotions, Nature, Travel
Type
Brand Experience, Pop-Up, Promotion