“The Out-Of-Office Office” Campaign

Rethink

Description

After a long time of Covid-19 pandemic and home office, we can all use a change of location. Coors Light, a Canadian beer brand, wanted to make just that possible: a corona-compliant home office in the middle of nature, with an extraordinary panorama and holiday feeling. They made Video Conference Backgrounds become reality.

Fully equipped with high-speed Wi-Fi, office supplies, heat, and of course an ice cold Coors Light for when the day is done.

Through a campaign microsite, people could apply to finally get out and work in this extraordinary home office.

Details

Agency
Rethink
Client
Coors Light
Year
2020
Country
Canada

Categories

Industry
Food & Beverage
Location
Pop-Up
Topic
Analog, Emotions, Nature, Travel
Type
Brand Experience, Pop-Up, Promotion