“The Truth is Local” – New York Times shop window installations

Local Projects, The New Motor
© Screenshot

Description

Journalism is currently in a crisis. Many newspapers have to rethink, come up with something new – in order to survive and emphasize their relevance and importance. The New York Times was also faced with this question: How can we give New Yorkers an opportunity to experience our journalism more tangibly than just reading it? Their answer: Five investigative articles were brought to life in shop window installations.

Together with Local Projects and The New Motor, the newspaper realized five unconventional, journalistic experiences in June 2019. They should embody the Times’ coverage in each of New York’s five boroughs. Empty shops served as community settings that were also intended to demonstrate the newspaper’s commitment to local stories and topics. Newspaper articles with a local reference were turned into shop window installations that underline the importance of intensive, investigative journalism in an age of fast news and social media.

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Details

Agencies
Local Projects
The New Motor
Client
New York Times
Year
2019
City
New York
Country
USA

Categories

Industry
Media
Location
Shop
Topic
Analog, Local, Scenography, Social Issues
Type
Pop-Up, Public Experience