Classical award ceremonies can be boring. Despite the joyous event. But you can make such an event in a different way, e.g. such as the Unitymedia sales kickoff in 2018. Instead of sitting-audience and long stage speeches, the event is an entertaining game show.
The agency Matt Circus has developed a suitable game for each award category, in which the participants compete against each other. "Which distributor recognizes the fastest celebrities through the peephole? Does the award winner put as much speed on the Bobby Car as he does on the sales floor? And is he beating his boss?" The bosses were also involved, had to prove themselves at the unicorn rodeo and participate as co-moderators.
An important part of the concept was also the audience placement. There were no long and soporific sitting times. The audience stood around the respective playing field, could cheer on his favorite with a drink in the hand and enjoy the freedom of movement.
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