Unknown Places
DDB Milano
Description
At the 2018 Triennale in Milan, Lufthansa exhibited very special photographs. The exhibition "Unknown Places" presented images of places you've never supposedly seen. Photos that ask if you were ever first in one place.
The exhibited spectacular landscapes are fascinating, but suggest to be a not very innovative promotion idea. But the surprise and actual suggestion, why you should better travel the world yourself, become apparent at the end...
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