Unknown Places

DDB Milano

Description

At the 2018 Triennale in Milan, Lufthansa exhibited very special photographs. The exhibition "Unknown Places" presented images of places you've never supposedly seen. Photos that ask if you were ever first in one place.

The exhibited spectacular landscapes are fascinating, but suggest to be a not very innovative promotion idea. But the surprise and actual suggestion, why you should better travel the world yourself, become apparent at the end...

(Editiorial text and project. Please contact us for change requests.)

Details

Agency
DDB Milano
Client
Lufthansa
Year
2018
City
Milano
Country
Italy

Categories

Industry
Transportation & Mobility
Location
Festival, Rented Location
Topic
Aerospace, Art, Travel
Type
Exhibition, Promotion